Career Advice
2025 Salary Guide: Marketing & Digital
Want to advance your career in Marketing & Digital?
Here are their salaries for each state:
All salary numbers are in ‘000‘
| MARKETING | Marketing Coordinator | Marketing Executiv | Marketing Manager | Snr Marketing Manager | Marketing Director | Event Coordinator |
| NSW – Sydney | 66 61 – 71 |
82 71 – 92 |
122 102 – 140 |
148 120 – 165 |
214 175 – 250 |
66 60 – 77 |
| VIC – Melbourne | 66 56 – 71 |
77 71 – 87 |
102 92 – 122 |
140 120 – 160 |
204 153 – 255 |
66 56 – 71 |
| QLD – Brisbane | 66 56 – 77 |
77 66 – 87 |
97 82 – 122 |
122 112 – 163 |
143 122 – 173 |
56 46 – 66 |
| SA – Adelaide | 61 56 – 71 |
77 66 – 87 |
97 92 – 112 |
112 97 – 128 |
138 128 – 168 |
66 61 – 77 |
| NT – Darwin | 66 51 – 77 |
77 66 – 87 |
102 77 – 133 |
143 102 – 184 |
148 122 – 204 |
66 51 – 82 |
| WA – Perth | 61 46 – 66 |
77 66 – 82 |
112 92 – 133 |
143 122 – 173 |
199 163 – 235 |
61 56 – 77 |
| ACT – Canberra | 71 56 – 77 |
82 71 – 92 |
112 92 – 122 |
153 122 – 173 |
179 153 – 204 |
66 56 – 77 |
| TAS – Hobart | 61 56 – 71 |
77 66 – 87 |
92 82 – 122 |
102 92 – 122 |
133 112 – 153 |
66 61 – 71 |
| New Zealand | 56 46 – 61 |
71 61 – 82 |
102 92 – 133 |
133 112 – 158 |
184 163 – 224 |
61 51 – 77 |
| MARKETING | Event Manager | Graphic Designer | Brand Manager | Campaign Manager | Product Manager | Bid Coordinator |
| NSW – Sydney | 95 82 – 110 |
92 65 – 122 |
122 90 – 150 |
117 92 – 143 |
120 90 – 150 |
85 75 – 95 |
| VIC – Melbourne | 90 80 – 110 |
77 56 – 92 |
100 90 – 125 |
112 92 – 143 |
112 82 – 133 |
85 70 – 100 |
| QLD – Brisbane | 77 61 – 92 |
66 61 – 82 |
102 82 – 122 |
107 82 – 128 |
102 82 – 122 |
56 46 – 61 |
| SA – Adelaide | 82 77 – 102 |
61 56 – 66 |
80 80 – 100 |
77 61 – 92 |
87 77 – 102 |
82 71 – 92 |
| NT – Darwin | 92 71 – 112 |
82 56 – 102 |
82 71 – 102 |
87 61 – 112 |
87 77 – 102 |
82 71 – 92 |
| WA – Perth | 87 77 – 97 |
82 66 – 92 |
102 82 – 112 |
97 82 – 112 |
102 80 – 130 |
71 70 – 95 |
| ACT – Canberra | 97 82 – 112 |
82 77 – 112 |
112 102 – 122 |
112 92 – 122 |
97 82 – 112 |
N/A |
| TAS – Hobart | 71 66 – 82 |
66 56 – 82 |
92 82 – 102 |
71 66 – 82 |
N/A |
N/A |
| New Zealand | 82 61 – 102 |
66 51 – 92 |
92 82 – 112 |
82 71 – 102 |
97 82 – 122 |
61 51 – 71 |
| MARKETING | Bid Writer | Bid Manager | Research Executive/ Marketing Analyst | Direct Marketing Manager | Internal Communications Advisor | Communications Advisor |
| NSW – Sydney | 120 92 – 140 |
180 140 – 220 |
102 71 – 143 |
122 92 – 133 |
102 82 – 122 |
97 82 – 122 |
| VIC – Melbourne | 115 90 – 130 |
150 130 – 210 |
100 75 – 135 |
102 92 – 122 |
112 82 – 143 |
82 71 – 97 |
| QLD – Brisbane | 92 77 – 102 |
128 102 – 153 |
92 77 – 107 |
87 71 – 102 |
77 66 – 92 |
82 66 – 97 |
| SA – Adelaide | 92 87 – 102 |
N/A |
71 61 – 82 |
87 82 – 102 |
85 85 – 100 |
92 87 – 97 |
| NT – Darwin | 92 87 – 102 |
102 92 – 133 |
82 71 – 97 |
97 82 – 112 |
77 66 – 92 |
82 61 – 102 |
| WA – Perth | 82 70 – 95 |
112 92 – 122 |
82 71 – 97 |
92 90 – 120 |
82 71 – 92 |
87 77 – 92 |
| ACT – Canberra | N/A |
N/A |
82 71 – 92 |
102 82 – 112 |
87 66 – 102 |
92 92 – 122 |
| TAS – Hobart | N/A |
N/A |
97 71 – 102 |
90 85 – 110 |
71 66 – 82 |
82 77 – 92 |
| New Zealand | 82 71 – 92 |
92 82 – 133 |
71 61 – 82 |
97 87 – 112 |
82 71 – 102 |
71 61 – 92 |
| MARKETING | Communications Manager | Major Gifts Manager | Sponsorship/ Fundraising Manager | Sponsorship/ Fundraising Director |
| NSW – Sydney | 135 102 – 160 |
122 102 – 143 |
128 100 – 153 |
175 100 – 153 |
| VIC – Melbourne | 115 92 – 140 |
112 92 – 133 |
120 92 – 140 |
153 143 – 184 |
| QLD – Brisbane | 112 92 – 122 |
71 61 – 92 |
87 71 – 102 |
107 92 – 122 |
| SA – Adelaide | 112 102 – 128 |
92 77 – 102 |
87 82 – 97 |
N/A |
| NT – Darwin | 112 92 – 133 |
92 77 – 102 |
82 56 – 102 |
112 92 – 138 |
| WA – Perth | 102 92 – 130 |
82 77 – 92 |
92 80 – 110 |
122 97 – 133 |
| ACT – Canberra | 122 102 – 133 |
N/A |
87 82 – 97 |
133 117 – 163 |
| TAS – Hobart | 102 92 – 122 |
N/A |
102 92 – 112 |
N/A |
| New Zealand | 102 92 – 133 |
N/A |
87 71 – 102 |
102 92 – 122 |
| DIGITAL | eCommerce Specialist | eCommerce Manager | Digital Project Manager | Digital Marketing Coordinator | Digital Marketing Executive | Digital Producer |
| NSW – Sydney | 85 75 – 100 |
138 112 – 163 |
122 102 – 143 |
71 60 – 75 |
85 75 – 102 |
97 82 – 122 |
| VIC – Melbourne | 85 75 – 100 |
133 102 – 153 |
122 102 – 143 |
70 60 – 80 |
90 75 – 100 |
97 82 – 133 |
| QLD – Brisbane | 87 77 – 92 |
92 82 – 112 |
97 87 – 112 |
82 71 – 92 |
82 77 – 97 |
87 71 – 97 |
| SA – Adelaide | N/A |
92 82 – 102 |
92 87 – 107 |
66 61 – 77 |
77 66 – 87 |
66 61 – 82 |
| NT – Darwin | 87 77 – 102/td> | 92 82 – 102 |
102 82 – 133 |
82 61 – 92 |
82 66 – 97 |
71 61 – 82 |
| WA – Perth | 112 102 – 122 |
128 102 – 153 |
97 85 – 120 |
71 61 – 82 |
92 82 – 102 |
87 77 – 92 |
| ACT – Canberra | 107 92 – 122 |
133 102 – 153 |
122 102 – 143 |
82 77 – 97 |
102 97 – 112 |
87 77 – 102 |
| TAS – Hobart | N/A |
N/A |
N/A |
71 61 – 82 |
86 74 – 97 |
N/A |
| New Zealand | 61 51 – 82 |
143 128 – 153 |
112 82 – 122 |
46 41 – 56 |
71 56 – 82 |
92 71 – 112 |
| DIGITAL | Digital Designer | Digital Marketing Manager | Multimedia Developer | Content Manager | Web Content Editor | Website Manager |
| NSW – Sydney | 92 82 – 122 |
143 102 – 153 |
N/A |
97 75 – 110 |
87 71 – 102 |
122 90 – 133 |
| VIC – Melbourne | 92 71 – 102 |
133 102 – 184 |
N/A |
90 75 – 100 |
87 71 – 97 |
102 92 – 122 |
| QLD – Brisbane | 87 71 – 97 |
102 92 – 163 |
71 61 – 82 |
82 61 – 102 |
71 61 – 82 |
92 82 – 102 |
| SA – Adelaide | 71 61 – 82 |
102 92 – 112 |
N/A |
87 80 – 100 |
80 80 – 90 |
85 80 – 90 |
| NT – Darwin | 77 61 – 92 |
102 82 – 122 |
77 56 – 97 |
102 82 – 122 |
82 66 – 97 |
97 77 – 112 |
| WA – Perth | 71 70 – 90 |
122 102 – 143 |
77 66 – 87 |
77 70 – 95 |
77 66 – 87 |
92 80 – 110 |
| ACT – Canberra | 87 82 – 97 |
143 102 – 194 |
82 77 – 92 |
82 71 – 97 |
82 61 – 92 |
107 92 – 122 |
| TAS – Hobart | N/A |
102 82 – 112 |
N/A |
N/A |
N/A |
N/A |
| New Zealand | 92 82 – 122 |
107 97 – 128 |
71 61 – 82 |
77 66 – 87 |
71 61 – 82 |
82 71 – 92 |
| DIGITAL | SEO Specialist | SEM Specialist | Optimization/Conversion Specialist | Content Writer | Digital Analyst | Digital Product Owner |
| NSW – Sydney | 87 71 – 102 |
82 71 – 92 |
102 92 – 153 |
90 80 – 102 |
112 71 – 143 |
133 112 – 153 |
| VIC – Melbourne | 82 71 – 102 |
82 71 – 102 |
102 92 – 122 |
85 80 – 95 |
110 90 – 125 |
130 120 – 150 |
| QLD – Brisbane | 92 71 – 107 |
82 71 – 92 |
87 71 – 97 |
71 61 – 82 |
92 71 – 122 |
87 71 – 112 |
| SA – Adelaide | 75 75 – 85 |
80 80 – 90 |
75 70 – 85 |
80 80 – 90 |
71 66 – 82 |
N/A |
| NT – Darwin | 87 71 – 102 |
82 71 – 92 |
77 66 – 87 |
82 77 – 92 |
71 66 – 82 |
82 71 – 92 |
| WA – Perth | 87 77 – 105 |
97 82 – 107 |
92 87 – 110 |
77 75 – 95 |
77 70 – 95 |
92 90 – 120 |
| ACT – Canberra | 92 87 – 112 |
92 87 – 102 |
87 82 – 112 |
92 82 – 102 |
97 82 – 112 |
112 92 – 143 |
| TAS – Hobart | N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
| New Zealand | 82 71 – 92 |
82 71 – 92 |
92 82 – 102 |
71 66 – 77 |
82 66 – 102 |
133 112 – 153 |
| DIGITAL | Digital Channel Manager | Social Media Coordinator | Social Media Executive | Social Media Manager | CRM Manager |
| NSW – Sydney | 133 112 – 153 |
68 60 – 75 |
85 75 – 100 |
122 102 – 153 |
112 92 – 143 |
| VIC – Melbourne | 140 120 – 160 |
56 51 – 61 |
70 61 – 80 |
112 82 – 133 |
102 87 – 133 |
| QLD – Brisbane | 107 92 – 128 |
61 56 – 66 |
71 66 – 77 |
87 77 – 97 |
82 71 – 92 |
| SA – Adelaide | N/A |
60 60 – 70 |
77 71 – 82 |
85 80 – 90 |
77 71 – 92 |
| NT – Darwin | 92 82 – 102 |
66 56 – 77 |
71 61 – 82 |
92 71 – 102 |
87 71 – 97 |
| WA – Perth | 102 92 – 120 |
77 66 – 87 |
87 77 – 92 |
102 92 – 117 |
102 92 – 112 |
| ACT – Canberra | 102 92 – 112 |
61 51 – 71 |
77 61 – 82 |
112 87 – 143 |
102 82 – 133 |
| TAS – Hobart | 93 86 – 102 |
56 51 – 71 |
66 62 – 82 |
88 84 – 96 |
82 71 – 97 |
| New Zealand | 97 87 – 117 |
51 41 – 56 |
61 56 – 71 |
112 87 – 143 |
102 92 – 112 |
| PR & COMMUNICATIONS | PR Coordinator | PR Executive | PR Manager | PR Director | Media Relations Manager |
| NSW – Sydney | 66 61 – 77 |
82 77 – 92 |
128 92 – 143 |
170 133 – 200 |
122 102 – 143 |
| VIC – Melbourne | 66 61 – 71 |
77 71 – 82 |
112 92 – 133 |
150 140 – 175 |
112 92 – 133 |
| QLD – Brisbane | 66 51 – 77 |
77 61 – 87 |
92 82 – 112 |
122 102 – 133 |
102 82 – 122 |
| SA – Adelaide | 66 61 – 71 |
82 66 – 92 |
97 92 – 128 |
133 87 – 138 |
102 92 – 112 |
| NT – Darwin | 77 66 – 82 |
82 71 – 92 |
102 92 – 122 |
133 112 – 153 |
97 82 – 112 |
| WA – Perth | 77 66 – 87 |
82 71 – 92 |
102 87 – 117 |
138 122 – 153 |
102 87 – 122 |
| ACT – Canberra | 56 51 – 61 |
87 82 – 92 |
102 92 – 112 |
133 122 – 143 |
102 92 – 112 |
| TAS – Hobart | 56 51 – 61 |
82 71 – 92 |
92 82 – 102 |
102 92 – 112 |
102 92 – 112 |
| New Zealand | 61 51 – 71 |
71 61 – 82 |
92 71 – 112 |
153 122 – 163 |
102 92 – 122 |
| PR & COMMUNICATIONS | Corporate Relations Advisor | Corporate Relations Manager | Director of Communications | Executive Director of Communications |
| NSW – Sydney | 102 71 – 122 |
87 71 – 102 |
180 150 – 230 |
290 250 – 350 |
| VIC – Melbourne | 77 71 – 87 |
120 90 – 140 |
180 140 – 220 |
180 160 – 210 |
| QLD – Brisbane | 77 71 – 87 |
112 82 – 133 |
180 140 – 200 |
210 180 – 250 |
| SA – Adelaide | 77 71 – 87 |
102 87 – 117 |
200 168 – 252 |
270 210 – 350 |
| NT – Darwin | 92 82 – 102 |
107 92 – 122 |
N/A |
N/A |
| WA – Perth | 77 75 – 100 |
102 87 – 122 |
165 150 – 180 |
210 180 – 250 |
| ACT – Canberra | 92 87 – 112 |
138 97 – 143 |
130 120 – 150 |
200 180 – 220 |
| TAS – Hobart | 71 66 – 82 |
122 97 – 143 |
160 140 – 180 |
180 160 – 200 |
| New Zealand | 77 71 – 92 |
122 102 – 143 |
200 180 – 225 |
220 200 – 250 |
| AGENCY | Account Executive | Senior Account Executive | Account Manager | Senior Account Manager |
| NSW – Sydney | 55 50 – 60 |
65 60 – 70 |
75 70 – 80 |
80 75 – 90 |
| VIC – Melbourne | 55 50 – 60 |
65 60 – 70 |
70 65 – 75 |
75 70 – 85 |
| AGENCY | Account Director | Senior Account Director | Group Account Director |
| NSW – Sydney | 110 90 – 120 |
115 110 – 130 |
140 125 – 165 |
| VIC – Melbourne | 105 85 – 115 |
110 105 – 125 |
135 120 – 160 |
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Back to the Main Australia Salary Guide.
Source: HAYS