Career Advice
2021 Salary Guide: Marketing & Digital
Want to advance your career in Marketing & Digital?
Here are their salaries for each state:
All salary numbers are in ‘000‘
| MARKETING | Marketing Coordinator | Marketing Executiv | Marketing Manager | Snr Marketing Manager | Marketing Director | Event Coordinator |
| NSW – Sydney | 66 61 – 71 | 82 71 – 92 | 122 102 – 140 | 148 120 – 165 | 214 175 – 250 | 66 60 – 77 |
| VIC – Melbourne | 66 56 – 71 | 77 71 – 87 | 102 92 – 122 | 140 120 – 160 | 204 153 – 255 | 66 56 – 71 |
| QLD – Brisbane | 66 56 – 77 | 77 66 – 87 | 97 82 – 122 | 122 112 – 163 | 143 122 – 173 | 56 46 – 66 |
| SA – Adelaide | 61 56 – 71 | 77 66 – 87 | 97 92 – 112 | 112 97 – 128 | 138 128 – 168 | 66 61 – 77 |
| NT – Darwin | 66 51 – 77 | 77 66 – 87 | 102 77 – 133 | 143 102 – 184 | 148 122 – 204 | 66 51 – 82 |
| WA – Perth | 61 46 – 66 | 77 66 – 82 | 112 92 – 133 | 143 122 – 173 | 199 163 – 235 | 61 56 – 77 |
| ACT – Canberra | 71 56 – 77 | 82 71 – 92 | 112 92 – 122 | 153 122 – 173 | 179 153 – 204 | 66 56 – 77 |
| TAS – Hobart | 61 56 – 71 | 77 66 – 87 | 92 82 – 122 | 102 92 – 122 | 133 112 – 153 | 66 61 – 71 |
| New Zealand | 56 46 – 61 | 71 61 – 82 | 102 92 – 133 | 133 112 – 158 | 184 163 – 224 | 61 51 – 77 |
| MARKETING | Event Manager | Graphic Designer | Brand Manager | Campaign Manager | Product Manager | Bid Coordinator |
| NSW – Sydney | 95 82 – 110 | 92 65 – 122 | 122 90 – 150 | 117 92 – 143 | 120 90 – 150 | 85 75 – 95 |
| VIC – Melbourne | 90 80 – 110 | 77 56 – 92 | 100 90 – 125 | 112 92 – 143 | 112 82 – 133 | 85 70 – 100 |
| QLD – Brisbane | 77 61 – 92 | 66 61 – 82 | 102 82 – 122 | 107 82 – 128 | 102 82 – 122 | 56 46 – 61 |
| SA – Adelaide | 82 77 – 102 | 61 56 – 66 | 80 80 – 100 | 77 61 – 92 | 87 77 – 102 | 82 71 – 92 |
| NT – Darwin | 92 71 – 112 | 82 56 – 102 | 82 71 – 102 | 87 61 – 112 | 87 77 – 102 | 82 71 – 92 |
| WA – Perth | 87 77 – 97 | 82 66 – 92 | 102 82 – 112 | 97 82 – 112 | 102 80 – 130 | 71 70 – 95 |
| ACT – Canberra | 97 82 – 112 | 82 77 – 112 | 112 102 – 122 | 112 92 – 122 | 97 82 – 112 | N/A |
| TAS – Hobart | 71 66 – 82 | 66 56 – 82 | 92 82 – 102 | 71 66 – 82 | N/A | N/A |
| New Zealand | 82 61 – 102 | 66 51 – 92 | 92 82 – 112 | 82 71 – 102 | 97 82 – 122 | 61 51 – 71 |
| MARKETING | Bid Writer | Bid Manager | Research Executive/ Marketing Analyst | Direct Marketing Manager | Internal Communications Advisor | Communications Advisor |
| NSW – Sydney | 120 92 – 140 | 180 140 – 220 | 102 71 – 143 | 122 92 – 133 | 102 82 – 122 | 97 82 – 122 |
| VIC – Melbourne | 115 90 – 130 | 150 130 – 210 | 100 75 – 135 | 102 92 – 122 | 112 82 – 143 | 82 71 – 97 |
| QLD – Brisbane | 92 77 – 102 | 128 102 – 153 | 92 77 – 107 | 87 71 – 102 | 77 66 – 92 | 82 66 – 97 |
| SA – Adelaide | 92 87 – 102 | N/A | 71 61 – 82 | 87 82 – 102 | 85 85 – 100 | 92 87 – 97 |
| NT – Darwin | 92 87 – 102 | 102 92 – 133 | 82 71 – 97 | 97 82 – 112 | 77 66 – 92 | 82 61 – 102 |
| WA – Perth | 82 70 – 95 | 112 92 – 122 | 82 71 – 97 | 92 90 – 120 | 82 71 – 92 | 87 77 – 92 |
| ACT – Canberra | N/A | N/A | 82 71 – 92 | 102 82 – 112 | 87 66 – 102 | 92 92 – 122 |
| TAS – Hobart | N/A | N/A | 97 71 – 102 | 90 85 – 110 | 71 66 – 82 | 82 77 – 92 |
| New Zealand | 82 71 – 92 | 92 82 – 133 | 71 61 – 82 | 97 87 – 112 | 82 71 – 102 | 71 61 – 92 |
| MARKETING | Communications Manager | Major Gifts Manager | Sponsorship/ Fundraising Manager | Sponsorship/ Fundraising Director |
| NSW – Sydney | 135 102 – 160 | 122 102 – 143 | 128 100 – 153 | 175 100 – 153 |
| VIC – Melbourne | 115 92 – 140 | 112 92 – 133 | 120 92 – 140 | 153 143 – 184 |
| QLD – Brisbane | 112 92 – 122 | 71 61 – 92 | 87 71 – 102 | 107 92 – 122 |
| SA – Adelaide | 112 102 – 128 | 92 77 – 102 | 87 82 – 97 | N/A |
| NT – Darwin | 112 92 – 133 | 92 77 – 102 | 82 56 – 102 | 112 92 – 138 |
| WA – Perth | 102 92 – 130 | 82 77 – 92 | 92 80 – 110 | 122 97 – 133 |
| ACT – Canberra | 122 102 – 133 | N/A | 87 82 – 97 | 133 117 – 163 |
| TAS – Hobart | 102 92 – 122 | N/A | 102 92 – 112 | N/A |
| New Zealand | 102 92 – 133 | N/A | 87 71 – 102 | 102 92 – 122 |
| DIGITAL | eCommerce Specialist | eCommerce Manager | Digital Project Manager | Digital Marketing Coordinator | Digital Marketing Executive | Digital Producer |
| NSW – Sydney | 85 75 – 100 | 138 112 – 163 | 122 102 – 143 | 71 60 – 75 | 85 75 – 102 | 97 82 – 122 |
| VIC – Melbourne | 85 75 – 100 | 133 102 – 153 | 122 102 – 143 | 70 60 – 80 | 90 75 – 100 | 97 82 – 133 |
| QLD – Brisbane | 87 77 – 92 | 92 82 – 112 | 97 87 – 112 | 82 71 – 92 | 82 77 – 97 | 87 71 – 97 |
| SA – Adelaide | N/A | 92 82 – 102 | 92 87 – 107 | 66 61 – 77 | 77 66 – 87 | 66 61 – 82 |
| NT – Darwin | 87 77 – 102/td> | 92 82 – 102 | 102 82 – 133 | 82 61 – 92 | 82 66 – 97 | 71 61 – 82 |
| WA – Perth | 112 102 – 122 | 128 102 – 153 | 97 85 – 120 | 71 61 – 82 | 92 82 – 102 | 87 77 – 92 |
| ACT – Canberra | 107 92 – 122 | 133 102 – 153 | 122 102 – 143 | 82 77 – 97 | 102 97 – 112 | 87 77 – 102 |
| TAS – Hobart | N/A | N/A | N/A | 71 61 – 82 | 86 74 – 97 | N/A |
| New Zealand | 61 51 – 82 | 143 128 – 153 | 112 82 – 122 | 46 41 – 56 | 71 56 – 82 | 92 71 – 112 |
| DIGITAL | Digital Designer | Digital Marketing Manager | Multimedia Developer | Content Manager | Web Content Editor | Website Manager |
| NSW – Sydney | 92 82 – 122 | 143 102 – 153 | N/A | 97 75 – 110 | 87 71 – 102 | 122 90 – 133 |
| VIC – Melbourne | 92 71 – 102 | 133 102 – 184 | N/A | 90 75 – 100 | 87 71 – 97 | 102 92 – 122 |
| QLD – Brisbane | 87 71 – 97 | 102 92 – 163 | 71 61 – 82 | 82 61 – 102 | 71 61 – 82 | 92 82 – 102 |
| SA – Adelaide | 71 61 – 82 | 102 92 – 112 | N/A | 87 80 – 100 | 80 80 – 90 | 85 80 – 90 |
| NT – Darwin | 77 61 – 92 | 102 82 – 122 | 77 56 – 97 | 102 82 – 122 | 82 66 – 97 | 97 77 – 112 |
| WA – Perth | 71 70 – 90 | 122 102 – 143 | 77 66 – 87 | 77 70 – 95 | 77 66 – 87 | 92 80 – 110 |
| ACT – Canberra | 87 82 – 97 | 143 102 – 194 | 82 77 – 92 | 82 71 – 97 | 82 61 – 92 | 107 92 – 122 |
| TAS – Hobart | N/A | 102 82 – 112 | N/A | N/A | N/A | N/A |
| New Zealand | 92 82 – 122 | 107 97 – 128 | 71 61 – 82 | 77 66 – 87 | 71 61 – 82 | 82 71 – 92 |
| DIGITAL | SEO Specialist | SEM Specialist | Optimization/Conversion Specialist | Content Writer | Digital Analyst | Digital Product Owner |
| NSW – Sydney | 87 71 – 102 | 82 71 – 92 | 102 92 – 153 | 90 80 – 102 | 112 71 – 143 | 133 112 – 153 |
| VIC – Melbourne | 82 71 – 102 | 82 71 – 102 | 102 92 – 122 | 85 80 – 95 | 110 90 – 125 | 130 120 – 150 |
| QLD – Brisbane | 92 71 – 107 | 82 71 – 92 | 87 71 – 97 | 71 61 – 82 | 92 71 – 122 | 87 71 – 112 |
| SA – Adelaide | 75 75 – 85 | 80 80 – 90 | 75 70 – 85 | 80 80 – 90 | 71 66 – 82 | N/A |
| NT – Darwin | 87 71 – 102 | 82 71 – 92 | 77 66 – 87 | 82 77 – 92 | 71 66 – 82 | 82 71 – 92 |
| WA – Perth | 87 77 – 105 | 97 82 – 107 | 92 87 – 110 | 77 75 – 95 | 77 70 – 95 | 92 90 – 120 |
| ACT – Canberra | 92 87 – 112 | 92 87 – 102 | 87 82 – 112 | 92 82 – 102 | 97 82 – 112 | 112 92 – 143 |
| TAS – Hobart | N/A | N/A | N/A | N/A | N/A | N/A |
| New Zealand | 82 71 – 92 | 82 71 – 92 | 92 82 – 102 | 71 66 – 77 | 82 66 – 102 | 133 112 – 153 |
| DIGITAL | Digital Channel Manager | Social Media Coordinator | Social Media Executive | Social Media Manager | CRM Manager |
| NSW – Sydney | 133 112 – 153 | 68 60 – 75 | 85 75 – 100 | 122 102 – 153 | 112 92 – 143 |
| VIC – Melbourne | 140 120 – 160 | 56 51 – 61 | 70 61 – 80 | 112 82 – 133 | 102 87 – 133 |
| QLD – Brisbane | 107 92 – 128 | 61 56 – 66 | 71 66 – 77 | 87 77 – 97 | 82 71 – 92 |
| SA – Adelaide | N/A | 60 60 – 70 | 77 71 – 82 | 85 80 – 90 | 77 71 – 92 |
| NT – Darwin | 92 82 – 102 | 66 56 – 77 | 71 61 – 82 | 92 71 – 102 | 87 71 – 97 |
| WA – Perth | 102 92 – 120 | 77 66 – 87 | 87 77 – 92 | 102 92 – 117 | 102 92 – 112 |
| ACT – Canberra | 102 92 – 112 | 61 51 – 71 | 77 61 – 82 | 112 87 – 143 | 102 82 – 133 |
| TAS – Hobart | 93 86 – 102 | 56 51 – 71 | 66 62 – 82 | 88 84 – 96 | 82 71 – 97 |
| New Zealand | 97 87 – 117 | 51 41 – 56 | 61 56 – 71 | 112 87 – 143 | 102 92 – 112 |
| PR & COMMUNICATIONS | PR Coordinator | PR Executive | PR Manager | PR Director | Media Relations Manager |
| NSW – Sydney | 66 61 – 77 | 82 77 – 92 | 128 92 – 143 | 170 133 – 200 | 122 102 – 143 |
| VIC – Melbourne | 66 61 – 71 | 77 71 – 82 | 112 92 – 133 | 150 140 – 175 | 112 92 – 133 |
| QLD – Brisbane | 66 51 – 77 | 77 61 – 87 | 92 82 – 112 | 122 102 – 133 | 102 82 – 122 |
| SA – Adelaide | 66 61 – 71 | 82 66 – 92 | 97 92 – 128 | 133 87 – 138 | 102 92 – 112 |
| NT – Darwin | 77 66 – 82 | 82 71 – 92 | 102 92 – 122 | 133 112 – 153 | 97 82 – 112 |
| WA – Perth | 77 66 – 87 | 82 71 – 92 | 102 87 – 117 | 138 122 – 153 | 102 87 – 122 |
| ACT – Canberra | 56 51 – 61 | 87 82 – 92 | 102 92 – 112 | 133 122 – 143 | 102 92 – 112 |
| TAS – Hobart | 56 51 – 61 | 82 71 – 92 | 92 82 – 102 | 102 92 – 112 | 102 92 – 112 |
| New Zealand | 61 51 – 71 | 71 61 – 82 | 92 71 – 112 | 153 122 – 163 | 102 92 – 122 |
| PR & COMMUNICATIONS | Corporate Relations Advisor | Corporate Relations Manager | Director of Communications | Executive Director of Communications |
| NSW – Sydney | 102 71 – 122 | 87 71 – 102 | 180 150 – 230 | 290 250 – 350 |
| VIC – Melbourne | 77 71 – 87 | 120 90 – 140 | 180 140 – 220 | 180 160 – 210 |
| QLD – Brisbane | 77 71 – 87 | 112 82 – 133 | 180 140 – 200 | 210 180 – 250 |
| SA – Adelaide | 77 71 – 87 | 102 87 – 117 | 200 168 – 252 | 270 210 – 350 |
| NT – Darwin | 92 82 – 102 | 107 92 – 122 | N/A | N/A |
| WA – Perth | 77 75 – 100 | 102 87 – 122 | 165 150 – 180 | 210 180 – 250 |
| ACT – Canberra | 92 87 – 112 | 138 97 – 143 | 130 120 – 150 | 200 180 – 220 |
| TAS – Hobart | 71 66 – 82 | 122 97 – 143 | 160 140 – 180 | 180 160 – 200 |
| New Zealand | 77 71 – 92 | 122 102 – 143 | 200 180 – 225 | 220 200 – 250 |
| AGENCY | Account Executive | Senior Account Executive | Account Manager | Senior Account Manager |
| NSW – Sydney | 55 50 – 60 | 65 60 – 70 | 75 70 – 80 | 80 75 – 90 |
| VIC – Melbourne | 55 50 – 60 | 65 60 – 70 | 70 65 – 75 | 75 70 – 85 |
| AGENCY | Account Director | Senior Account Director | Group Account Director |
| NSW – Sydney | 110 90 – 120 | 115 110 – 130 | 140 125 – 165 |
| VIC – Melbourne | 105 85 – 115 | 110 105 – 125 | 135 120 – 160 |
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Back to the Main Australia Salary Guide.
Source: HAYS